Welcome to the
Purpose Power Index™
Welcome to the Purpose Power Index
Test
Dynata® and StrawberryFrog partner for the third iteration of a breakthrough study measuring how consumers really think and feel about brand purpose: the Purpose Power Index™. Brand purpose relates to a brand’s role in society, the higher order reason to exist beyond simply making a profit.
The Purpose Power Index™ is the first empirical measure of companies that activate purpose as the core of their business. The Index studies consumer responses which underline the growth potential of purpose when activated both as a business driver, transformation framework and driver of positive change in our communities. And this year, a new audience is being measured: employees, and how they perceive and rate the purpose of the companies they work for.
This is the largest study ever measuring perceptions of brand purpose, based on more than 20,500+ individual ratings among over 6,500 U.S. consumers and employees, and encompassing more than 200 different brands. The research was conducted via online survey in 2022.
Dynata® and StrawberryFrog partner for the third iteration of a breakthrough study measuring how consumers really think and feel about brand purpose: the Purpose Power Index™. Brand purpose relates to a brand’s role in society, the higher order reason to exist beyond simply making a profit.
The Purpose Power Index™ is the first empirical measure of companies that activate purpose as the core of their business. The Index studies consumer responses which underline the growth potential of purpose when activated both as a business driver, transformation framework and driver of positive change in our communities. And this year, a new audience is being measured: employees, and how they perceive and rate the purpose of the companies they work for.
This is the largest study ever measuring perceptions of brand purpose, based on more than 20,500+ individual ratings among over 6,500 U.S. consumers and employees, and encompassing more than 200 different brands. The research was conducted via online survey in 2022.
