Welcome to the
Purpose Power Index™
Reputation Institute and StrawberryFrog announce the launch of a breakthrough study measuring how consumers really think and feel about brand purpose. Brand purpose relates to a brand’s mission in society, the higher order reason to exist beyond making a profit.
This is the largest study ever measuring perceptions of brand purpose, based on more than 17,500 individual ratings among over 7,500 U.S. consumers, and encompassing more than 200 different brands. The research was conducted online in the Fall of 2019.
For some of the major findings of the study please scroll below or download the Executive Summary here.
